/ Brand Identity, Marketing Materials, Signage, Environment
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Rustic old world traditions paired with modern techniques applied with a distinctly American style, Chop Butchery prepares some of Portland’s finest fresh and cured meats.
The expansion to a second location required a new identity to match the classic, timeless products Chop is known for in a space that was wholly unique from it’s current location. The Identity created needed to communicate the quality, yet approachability of Chop, with the longevity of an American cool brand. We continue to consult with each design decision along the process of this growing business to ensure a solid mark within their industry.
Photography is best when those moments captured were least expected. There is ease to these photographers and their photos perfectly tell a story of those particular moments in time.
Angela and Evan Carlyle came to us because they didn’t agree with the typical photographer’s approach to brand identity or in fact, the lack of it. We instantly connected with their process and approach to their work, because we share the same approach to ours. You need to genuinely get to know your clients in order for their personality to be communicated in print. We really wanted what was special about them to reflect in their brand.
Photo credit: Angela & Evan Photography
Re-branding Vino Paradiso—one of Portland’s most well-known wine bars— to Coppia presented a unique goal: pairing the reputation as a first-class wine bar with a desire to promote a new culinary team and food-first image.
The food focused design direction needed to convey the approachability the wine bar has been known for while ensuring customers know existing ownership was remaining in place. Coppia’s strategy to be a coupling (the literal translation of Coppia in Italian) of food and wine was incorporated into the icon-driven logo. New interior elements at their location in the busy Pearl District were part of the fresh new image, resulting in a re-branding that coordinated design directives across both digital and print media and the physical location.
Working with Formic Media to maintain search engine placement built under the old name moving forward as Coppia was critical and online elements were created to maintain their placement atop search engine results.
Building custom motorcycles requires hard work, dedication, vision and just a little bit of insanity; Delta Chop Shop has perfected that balance. Building a brand from scratch requires the same balance. The collaboration to build a brand that effectively communicated this balance came about through a mutual love of custom motorcycle culture and a desire to create something from the ground up, much like creating a custom motorcycle.
Through developing a brand to effectively communicate the unique interpretations on classic motorcycle design Delta creates, the collaboration has evolved to managing the brand across digital and print media as well as through events showcasing the custom creations that turn heads from the Pacific Northwest to DCS’s roots in the Mississippi Delta.